Heat Resistant Paint, Waterproofing, Damp Proofing, Painting, House Painting, Gutter Services, Safety Systems, Safelines, Thermal Roof Coatings, Roof Painting

Rising Damp Treatment

Rising damp is a major problem to residences and buildings in Gauteng. Not only is it unsightly and substantially reduces the value of properties, but damp inside the home can be a health risk to children, the elderly and those with low immune systems. Another unwanted side effect is that damp walls reduce thermal efficiency and can make homes much colder during the winter season. Also read about Thermal Roof Coatings here.

Heat Resistant Paint, Waterproofing, Damp Proofing, Painting, House Painting,  Gutter Services, Safety Systems, Safelines, Thermal Roof Coatings, Roof Painting

The cause of rising damp is mainly due to poor building practice as well as poor architectural design. Common problems include no DPC (damp proof course) or incorrectly installed DPC. The DPC is a liner, usually made of heavy duty plastic which is installed just above floor level in between the bricks to prevent damp rising from the wet zone which is the brickwork situated mainly below ground level and built on the foundation. Another common cause is plastering and painting of the wet zone area which is below the DPC layer. This should rather be left face brick which allows the wall to breathe instead of trapping the moisture in the wall.

Whilst rising damp is very easy to prevent at time of construction, it is unfortunately very expensive and inconvenient to repair afterwards. However, fortunately, the technology exists to permanently cure damp walls.

Quick fix methods to hide the symptoms of rising damp such as applying special primers are at best very temporary and usually a complete waste of time. The only way of properly and permanently curing rising damp is to completely the remove the contaminated plaster. A special cementitous coating layer is applied to the exposed brickwork to seal the damp, but will still allow the moisture in the wall to escape and breathe in the form of water vapour. An important part of the treatment process is to inject a special silicone cream into the base of the wall to prevent further damp from rising up. This creates a chemical damp proof barrier as it is not possible to retro fit a mechanical barrier. The final step of the treatment is to apply a double layer waterproof salt retardant plaster. This is a blended mortar mixture which contains two chemicals, namely a waterproofing agent and also a salt retardant to prevent the white powdery salts from contaminating the plaster again.

Graphic Design Company East London, Web Design Company East London

New Perspective Design: Branding Company East London

New Perspective Design:  Branding Company East London

We are experts in Creating or strengthening your corporate identity. Researched custom design to grow, impress and wow your community. Branding Company East London

We provide corporate identity collateral such as :

  • Single & Double Sided Business Cards.
  • Posters, Brochures and Flyer’s design & Printing.
  • Shark-fin, Teardrop Pull Up Banner Designs.
  • Company Profile & Corporate Identity Design.
  • Branded Letterheads, Invoices & Email Signature Design.

Keeping your brand and corporate identity at the technological front and looking the part.

LOGO DESIGN
Create a strong brand identity with a memorable logo design from our team.

BUSINESS CARDS
Custom, unique business cards designed to express the essence of your business.

SOCIAL MEDIA MARKETING
We develop strong and engaged communities through custom built social media strategies.

DIGITAL ADVERTS
We design innovative and engaging content in the form of digital media adverts built for you and your target audience.

BRAND IDENTITY
Brand name development, logo creation, complete graphic themes and identities, identity guidelines and standards, and related.

BROCHURES
Complete brochure and catalogue design, production, copy, photography, digital retouching in both print and digital forms.

Waterproofing, Damp Proofing, Balcony Waterproofing, Basement Waterproofing, Roof Repairs, Roof Leak Solutions, Waterproofing Johannesburg, Damp Proofing Johannesburg, Roof Coatings, Roof Painting, Roof Waterproofing, Roof Refurbishments, Tiled Roof Repairs, Metal Roof Repairs

Use A Professional For Roof Waterproofing

Roof waterproofing contractors, or contractors in general have a bad name because of a few rotten apples. There are some rules to adhere to when hiring a contractor. You have to research them thoroughly before you sign on the dotted line to ensure they are who they say they are. Also, it’s never a good idea to choose the cheapest quote. Chances are shortcuts will be taken to recoup lost money and you’ll be at the receiving end of it. Here’s why you should consider hiring a professional waterproofing contractor instead.

  1. It’s Not as Expensive as You Might Think
    It is a common misconception that hiring any type of contractor is expensive when in fact, the opposite is true. If your waterproofing contractor has a solid reputation, their rates will be in line with their competitors. When attempting a DIY roof waterproofing project, you will pay consumer prices for materials while professional contractors pay much less. You’ll also have to rent or buy the equipment needed to complete the project. Contractors already own them. Fact is that hiring professional waterproofing contractors will be much cheaper in the long run.
  2. You’ll Get Better Results
    How much do you really know about roof waterproofing? Have you done it before? It might seem like an easy job but specific skills are needed to successfully finish the project. If you’re not into wasting money on failed attempts of waterproofing your roof, it’s best to hire a professional right from the start.

    3. The Job Will Actually Get Done
    Procrastination my old friend. You know what I’m talking about. By hiring a professional you know the waterproofing project will be completed in a few days and you don’t have to lift a finger to get it done.

For more information about roof waterproofing, Metal Roof Repairs, or if you require a free consultation and quote, get in touch with us today!

URBAN DESIGN, ARCHITECT, PROJECT MANAGEMENT, INTERIOR DESIGN, SPACE PLANNING

What is Space Planning in Interior Design?

Space planning is an essential element of the interior design process. It starts with an in-depth analysis of how the space is to be utilized. The designer then draws up a plan that defines the zones of the space and the activities that will happen in those zones.

The space plan will likewise specify the flow patterns that demonstrate how individuals will move through the space. The plan is ended up by including details of all the furnishings, devices and hardware positioning.

Points to consider when choosing how to design your space

  1. Think about the structure of the room, what are the main focal points? These might be windows, fireplaces, doors or built in units. Are they stabilized in the space? If not, think of what you can add to the space to assist balance the structure of the space. Remember that the human eye is drawn to focal points, and will scan a space when entering it.
  2. Understanding of space is based on body size. Various size spaces suit various size people: a single person’s claustrophobic box is another’s cosy nest.
  3. Consider the space in terms of volume, eg: if it were a fish bowl, if you add in a couch, chandelier, sculptures, bookshelves, table, coffee table etc, you displace a few of the water. Guarantee that you do not overfill the space.
  4. Goal to create both a possibility and a haven in each room so you can feel enclosed, however likewise have a view beyond to the outdoors or natural world. Using Prospect and Refuge theory in a space can make it more comfy for the human experience. “We choose a shelter (sanctuary) with a view (possibility), due to the fact that human beings have their visual field to the front (prospect), therefore needing some sort of security from behind (haven).”.
  5. Plan your furniture with a scale illustration of your space or cut paper shapes to size and put them in the space to work out the best possible plan of furnishings and accessories.
  6. Make sure that the flow passageway through a space follows an easy and financial pathway from the door to all the other main activity areas.
  7. Mess shuts down space, so modify your clutter to prevent obstructing both circulation and decreasing the viewed size of a space.
    In large or long areas, partition various activity zones to offer definition to each part of the room.
  8. When planning decor and lighting, work with the concepts that vertical lines draw our eyes up and horizontal lines draw them across to extend or minimize the percentages of a room.
  9. Wallpaper with a square grid or tiling a room in squares will offer the impression that it is bigger than it is– the smaller sized the grid, the larger the room appears.
  10. Borrow space from outdoors by making sure an undisturbed view of the outside world. You can likewise ‘borrow’ space from adjoining rooms by using the exact same floor covering products.
  11. When providing little spaces, blur the edges of the space to break up the lines between floor and walls; draw furniture a little method far from the walls; buy furniture in proportion to the room; choose furnishings with legs to offer the impression of more space.
  12. Disguise oversized sofas by separating their upholstered surface with a different coloured or textured runner or folded toss.
  13. Now that we understand a little bit more about SPACE PLANNING, lets have a look at some concerns that you require to ask yourself prior to developing a space plan for your own space.

Questions to ask yourself before developing your own Space Plan.

  1. What are you going to be using the space for? Will it be multi-functional? Eg: living/dining or bedroom/study?
  2. How many individuals will be using the space and will they all be utilizing it for the exact same function? Eg: A family might use the exact same space; someone might be watching TELEVISION, while another reads and another is working.
  3. Do you have any existing furnishings that you wish to utilize in the space?
  4. Can furnishings be moved into or out of this space from other areas of the house?
  5. How do you want the space to feel, space-wise– open and airy, relaxing, minimal, tranquil?
  6. Just how much natural light is offered and what type of lighting will be required?
  7. What are the focal points of the room and how can you make the most of them?
  8. Do you require to develop focal points?
  9. Do you like balance and proportion, the unexpected, or a mix?
  10. Is there anything else on your desire list for this space?

These concerns will highlight the issues that your space plan needs to solve. Think of these points when developing your space plan and look for a solution that will work. You might discover that you need to compromise on a few of the points. That’s ok, you as the designer need to decide that will make the space work best for the client, whether that’s you or another person.

Think about the structure of the room, what are the main focal points?

How to produce a Space Plan.

The manner in which I like to begin a space plan is by approximately extracting a map of the space and developing a bubble plan. A bubble plan is an easy diagram that will show you what activities take place in the space and the relationship in between these activities.

In an open plan living area, you may have 3 or more bubbles, 1 showing the kitchen, the other revealing the dining area and another showing the living location. Using bubbles will assist you to specify these spaces. When you are clear about where the activities are going to happen in the space then you can move on to producing a scale plan.

Attempt to get as big a piece of paper as possible to make it easy. I suggest getting a big A1/A2 piece of card and some pencils to do this with. You can then erase any errors you may make. Draw your space to scale on the piece of paper. Consist of window, door, built in cupboards/shelves, fireplace and lighting positionings. You wish to be able to see all the components and functions on the plan.

Make a list of everything you want to have in the space and develop scaled paper cutouts for each piece. You can then begin putting these scaled furniture pieces onto your space plan. This will start to bring your space to life and show you how you will be able to use the space.

Invest some time moving pieces around, this will help you to think in a different way about the space. Create a plan, and then swop all the pieces around, see what this does to the circulation of the room. Keep moving the pieces around until you ‘understand’ which is ideal for the space.

Smart home security

Improving Smart Home Security With Outdoor Lights

Outside lighting can be an efficient enhancement to your home security option. A well-lit home can help prevent possible intruders, minimize hiding areas and increase your general sense of safety.

Nevertheless, you do not want to over-illuminate your home. Excessive lighting can actually put your house at risk due to the fact that it draws undesirable attention and allows burglars to see your valuables.

To prevent your house from becoming a potential target for wrongdoers, we explain how to improve smart home security with appropriate outside lighting.

Pick Your Lights

Outside lighting equipment varies in size, performance and capability. Prior to buying lights, research to identify which are suitable for your home. Some alternatives consist of:

  • Flood lights
  • Lampposts
  • Installed luminary lights
  • Landscape luminary lights
  • Action lights

Consider lights that allow wise or motion-sensor abilities. Smart lights enable you to control settings remotely through mobile phone, laptop or tablet; or pre-set schedules to turn lights on or off during particular times. Benefits likewise include lowered energy costs and immediate alerts on your mobile phone if motion is detected.

Strategically Place Lights

After you’ve picked your outdoor lighting devices, tactically place lights around your home. Some locations to think about:

  • Above doorways, entryways or exits.
  • Along sidewalks and driveways.
  • Yard event areas like patios and decks.
  • Near landscaping like trees and bushes.
  • If you have concerns or issues about placement, deal with your security supplier to discuss your unique outside lighting needs.

Keep Lights Maintained

The best equipment in the right places is only efficient if the lights are working correctly. That’s why proper maintenance and maintenance is crucial.

Be conscious of the life span of your light bulbs and change them before they stress out. If light bulbs break, change them right away.

solar geyser, solar geysers, apollo solar geysers, apollo solar technology

Advantages and Disadvantages Of Solar Geyser Systems

In the past, property owners had the choice of which energy source to use when it comes to water heaters. Nowadays, legislation in South Africa states that a minimum of 50% of your hot water heater requires to be some kind of renewable energy.

This brand-new legislation leaves you with two choices– gas or solar. While gas geysers only produce about 30% of the greenhouse gas emissions of electric water heaters they still require the purchase of gas to keep it running. Solar geysers, however, just needs a once-off financial investment which after it will supply you with almost 90% of your warm water needs daily.

As South Africans, we are fortunate that we receive year-round sunshine that makes the choice of a solar geyser even more appealing. Below are the advantages and disadvantages of selecting solar geysers.

Solar water heating has actually been utilized commercially around the globe for more than 50 years. In a number of countries it is compulsory to have a solar water system in every home! Around 40% of the typical family electricity cost is from heating water (this portion is even greater in low income families). By utilizing a solar water heater these costs can be lowered by at least 80%. This would actually make a big difference to low income families.

Pros of Solar Geysers

  • A solar geyser can assist you save approximately 90% on your water heating expenses. It also reduces your energy expense significantly and does not require a mains connection.
  • Free and renewable resource at all times– solar geysers will continue to warm your water even on cloudy days.
  • Solar power decreases our dependence on nonrenewable fuel sources, allowing us to use renewable energy that would have been squandered otherwise.
  • It also limits smoke, gas and chemical by-products.
  • The quality of the water does not influence the solar geyser system.
  • Since you don’t need to count on electrical power to provide the warm water, it will benefit homes without any access to electrical power.
  • Solar heating unit are strong and weather resistant. Tubes have the ability to withstand frost and hail.

Cons of Solar Geysers

  • It needs an in advance financial investment that can be costly to some
  • Regular maintenance on the valves are needed, but not on the system itself.

Why should you install Solar Water Heating?

Following is a list of benefits that you will harness from a Solar Geyser System:

  • Cost Saving– from the cost savings on electrical energy you will be able to spend for the Solar heating system in a few years. After this your hot water is complimentary!
  • An Investment– Installing a solar heating system contributes to the worth of your home and constantly saves you on running costs.
  • Environmentally Friendly– Solar energy is tidy energy– no contamination and no exploitation of minimal natural resources. There are reduced levels of pollution due to less coal/paraffin/wood being burned either to heat water directly or to generate electrical power. This likewise helps reduce logging due to less firewood being cut for burning.
  • Consistency of Supply– With a solar water heater you will have hot water even during blackouts and irregular power supply.
  • Reduce your demand for electrical power– Reducing your demand for electricity by nearly half can remove costly upgrade of your supply facilities. Less dependence on foreign and perhaps hostile sources of energy. Less valuable foreign exchange and tough earned money is spent importing energy.
  • Free hot water– A typical winter season’s day in Africa generates adequate solar power to provide all your hot water without utilizing electrical power.

As you can see the pros of installing a solar geyser in your home far exceed the cons. To find out more or if you have an interest in a totally free quote, speak with the team at Apollo Solar Technology today.

Garden Furniture, Rattan Garden Furniture, Rattan Chair

Caring for Rattan Furniture Tips

Rattan, which is made from plant fibers, is both long-lasting and flexible, making it well-suited for use as furniture. Even with these desirable qualities, rattan furniture requires special care to guarantee its longevity. It’s the Goldilocks of furniture material, never pleased unless it receives its favored treatment: moderate conditions that are neither too humid nor too dry to avoid mold, mildew or brittleness. Keeping the furniture tidy and storing it in a suitable environment guarantee that it will last for several years to come.

How to Care for Rattan Furniture? Rattan is as lovely as it is durable, so most rattan furniture needs only fundamental cleansing and care to maintain its natural strength and color. Follow these steps to keep your rattan furniture looking as beautiful as the day you bought it.

If you are looking to purchase new Rattan Funiture, see: Rattan Chair

Not Too Dry

Natural rattan or walking cane furniture is essentially dried, dead plant matter, which suggests it goes through becoming a lot more dried and brittle in specific conditions. If used on a patio area or patio throughout warm weather condition, keep it out of direct sunlight to avoid fading or brittleness. In the very same manner, keep it far from heat ducts or an indoor fireplace. If the air within is dry, a humidifier helps moisten the air enough to keep the furniture from drying.

Not Too Damp

Just like dry conditions, excessively moist conditions are bad for rattan. Exceptionally damp environments without adequate lighting cause a mustiness on the furniture, which suggests mold or mildew. Exposure to rain or wetness over time also harms rattan, so it is finest kept inside or in a covered, moderate place when not in usage.

Keeping It Just Right

Fundamental maintenance such as cleaning or a gentle cleaning keeps that rattan in peak condition. Dust it carefully with a plume duster when you notice dust, or vacuum it with an upholstery brush accessory for the main surfaces and a crevice tool for deep, hard-to-reach locations. A slightly moist, soft cloth wiped over the rattan offers it a general cleaning, while a bit of oil soap mixed into water, rubbed onto the furniture with a toothbrush, helps tidy those persistent spots. When you use wetness to clean rattan, dry the piece in a well-ventilated area so it does not stay wet long.

Mold and Mildew Maintenance

A vintage rattan chair or furniture left in storage a very long time may have a musty odor. Small specks suggest mold and mildew; wipe them away with a sponge dipped in equal parts of bleach and water, wringing the sponge out to keep it damp, but not soaking wet. A toothbrush is available in convenient to get rid of stubborn mold or mildew. Clean down the entire piece with a fresh moist cloth or sponge to eliminate any bleach residue, then permit the furniture to sit outdoors on a dry, breezy day. Repeat the cleansing process if the furniture still reveals signs of mold or mildew.

Tip:

Place rubber stoppers below the legs of the furniture. Keeping a little rubber between the wood and the flooring will avoid unnecessary damage and splitting of the rattan.

Kangen Water South Africa, Kangen Water, Kangen Water Machine, Alkaline Water, Alkaline Water South Africa, Hydrogen Water, Water ionizer, ionized water, Kangen Water Benefits, Alkaline Water Benefits, Enagic South Africa, Kangen Water Reviews, Alkaline Water Machine, What is Kangen Water

Is Alkaline Water Truly Better for You?

The pH scale suggests whether a liquid is more acidic (lower pH) or alkaline (higher pH). Distilled water has a neutral pH of 7, while tap water has some natural variation depending upon its mineral material. Most mineral water are a little acidic, and sodas and juices are much more so. See: What is Kangen Water

Bottled waters marketed as being alkaline normally claim to have a pH between 8 and 10. Some are from springs or artesian wells and are naturally alkaline due to the fact that of dissolved minerals. Others are made with an ionizing process, and water ionizing machines are likewise marketed for home usage.

Alkaline public utility make vague claims that it will “stimulate” and “detoxify” the body and lead to “remarkable hydration.” And some claim that ionized water can avoid everything from headaches to cancer.

But there’s no evidence that drinking water with a higher pH can change the pH of your body, or even that this result would provide benefits.

Blood is tightly managed at around pH 7.4, while the stomach, which secretes hydrochloric acid to digest proteins and eliminate food-borne pathogens, is really acidic, with a pH of 1.5 to 3.5. If you drink water that is slightly alkaline, Dr. Fenton stated, the hydrochloric acid in the stomach rapidly neutralizes it prior to it’s soaked up into the blood.

A number of small research studies moneyed by companies that sell alkaline water suggest that it might improve hydration in professional athletes, but any possible advantages were modest, and an easier method to improve hydration is simply to drink more water. And a 2016 review of research by Dr. Fenton and a colleague discovered no evidence that alkaline water or an alkaline diet could deal with or avoid cancer.

A research study released in 2015 found that adopting a plant-based diet and drinking alkaline water worked as well as medications to ease symptoms of laryngopharyngeal reflux, an extreme form of acid reflux in which stomach acid takes a trip all the method approximately the throat. “I think that it can be an useful tool for clients to help with their signs while they’re transitioning to a more plant-based diet plan,” stated Dr. Craig Zalvan, the study’s lead author and a laryngologist at Phelps Hospital in Sleepy Hollow, N.Y. He thinks that most of the improvement in his clients comes from dietary changes rather than alkaline water. When signs enhance, he says there’s no need to keep drinking alkaline water.

There are likewise tips of prospective dangers from alkaline water. Rat pups given alkaline water revealed impaired development and damage to heart muscle. And a 2015 report said that when a community water plant in a town in Germany unintentionally increased the water’s pH to 12, skin burns occurred. While such a high pH is unlikely in bottled alkaline water, it’s a tip that a greater pH isn’t always much better.

“The only health effects that we understand of are threat indications, so for people to continue to market alkaline water– they’re really as bad as the snake oil salespersons of yesteryear,” Dr. Fenton said.

business plans for south africa, business ideas for south africa, farming business plans

Business Ideas to Inspire You to Become Your Own Boss

Every year, ingenious businesses that blow everyone away are born. Some business ideas for south africa has become a hit and everyone wants to start their own business.

Disruptive business principles generally trigger responses such as “Why didn’t I think about that?!” “I NEED that!” or “That’s the best invention considering that sliced bread!”

Okay, possibly not the last one, however certainly the first two.

If you’re searching for your very first (or next) entrepreneurial pursuit, the 5 genius business ideas listed below make sure to trigger your imagination. From recycled fashion to Tinder for animals, these are 5 of the smartest and most unexpected companies from the previous couple of years.

1. Alchemy Goods

Alchemy Goods is not just constructed on a fantastic business model, however it’s also a favorable idea for the environment.

Integrating profit and environmentally mindful practices can be difficult, however founder Eli Reich has handled to turn a difficult break into an opportunity for entrepreneurial gold.

When Reigh’s messenger bag was taken, instead of just purchasing a brand-new bag as most people would do, he decided to make one himself– from some extra bicycle tubes he had lying around.

With the bag drawing so much favorable attention from his colleagues at work, he decided to turn the idea into a business: Alchemy Goods. Reich’s innovative idea has actually now blossomed into a number of product lines including belts, wallets, bags, and, obviously, the timeless messenger bag.

2. I Do Now I Don’t.

I Do Now I Don’t is the kind of thing you hope you don’t ever have to use, however if the occasion comes up … you’ll be so grateful you learnt about it!

What happens to all those bad, lost engagement rings when an engagement is broken off? Undoubtedly, somebody will take them in? Now, with I Do Now I Don’t, you’ve got just the location to garbage, ahem, sell that ineffective engagement ring and turn an unfavorable situation into a, well … an unfavorable situation that didn’t cost you rather as much cash.

An online marketplace for utilized engagement rings, I Do Now I Don’t assists consumers find rings at really competitive prices. Business has actually been doing so well that the brand has actually evolved into a comprehensive platform for selling and purchasing pre-owned jewelry.

3. BarkBuddy.

Following in the footsteps of popular dating apps such as Tinder, BarkBuddy helps potential family pet seekers discover the ideal canine for them.

Inform BarkBuddy what kind of canine you’re aiming to bring into your house, and it will match you up with relevant listings. You’ll even have the ability to swipe yes or no on the numerous profiles to narrow down your choice.

Discover your best match? BarkBuddy will assist you set up a meet-and-greet to be familiar with the canine.

4. Thankster.

Ever had to hand-write thank you notes after a huge event such as a wedding event? Ever wish there was a service that would just do it all for you? Well, that’s Thankster.

Thankster permits you to create individualized thank-you cards that appear to be 100% authentic and handwritten. And the very best part is that it will load, mark, and deliver your letters off for you. Done and done.

5. The Game Crafter.

If you matured playing Monopoly, you’re going to enjoy this.

The Game Crafter is the world’s first service that will allow you to develop your extremely own board or card game.

Founded in 2009 by JT Smith, Jamir Vrbsky, and Tavis Parker, The Game Crafter brings the idea of a game-night family tradition to the next level. The service even consists of resources to assist you make your game more enjoyable.

Google partner South Africa, Google ad partner South Africa, Google AdWords partner South africa

Reasons Why You Should Bid On Your Brand

Having been working in pay per click marketing for over 5 years now, if I need to assemble a list of top 10 most regularly asked PPC questions, there is one concern that will constantly remain in the top 5. The concern is “Why should I bid on my brand name when I am prepared ranking No. 1 organically for my brand?” Well, it might make sense to state no to that concern, the genuine response is actually counter-intuitive. Here are 8 reasons numerous smart PPC marketers and companies are having huge success by doing simply that.

Read more here: http://www.topclick.co.za/

1. Send out Visitors to a Different Landing Page

For the most part, when someone searches your brand on Google or other online search engine, they will be sent out to your homepage since the very first outcome they see will most likely be your homepage. Let’s say if you have an advertising campaign running, and you want to send out those visitors to a various page. Well, that is quite hard to attain naturally. The good news is, with paid search advertisements, you have complete control on where you wish to send your visitors, and you can alter that whenever required. Isn’t that remarkable? That indicates, you can send those visitors who are browsing “Your brand name vs rival’s name” to a well designed feature comparison page. It is quite safe to presume that you will wind up with more sales and leads by doing that.

2. Change Your Message Whenever Needed

For your organic SERP listings, chances are you need to optimize your title, description, and other meta tags in order to attain higher ranking and much better CTR. You are stuck with stabilizing ideal SEO efforts and CTR optimization. With paid search ads, you have the capability to fully control the messaging in your ad, and the very best part is you can change your message whenever required.

3. Give Users More Information

Google Adwords permits you to match your advertisements with many adjustable and powerful ad extensions, such as your organisation telephone number, organisation address, extra links to other pages on your website (called sitelink), user’s evaluations, product images, and much more! For more details on ad extensions, you might have a look at Google’s main guide on how to enhance your ad with extensions.

4. Dominate Your Brand Search Result Page

Bidding on your brand name allows you to reveal more listings on your brand search results page page. That means more listings, more details (remember you can control them), and far more realty on your brand name SERP. So you can dominate your brand SERP with the presence of paid search advertisements! You might not think that is a big deal, however believe how high those evaluation and news websites can rank, and you may likewise have rivals bidding on your trademark name. By attaining your brand SERP supremacy, you can avoid the threat of having those unfavorable evaluations or news, and even worse– your competitor’s advertisements shown above your brand listings.

5. Increase CTR and Receive Incremental Traffic

Google conducted a study called “Search Ads Pause Studies” back in 2011, the outcomes revealed that, on average, the incremental ad clicks portion is 89%. This suggests that a full 89% of the traffic created by search advertisements is not replaced by organic clicks when ads are paused. To put it merely, running paid search ads increases the CTR for your listings (consisting of natural listings), and give you as much as 89% incremental clicks.

6. Make It Hard For Your Competitors

Sometimes, you may have competitors bid on your brand name with the effort to steal your traffic and clients. If you do not bid on your own trademark name, your rival’s paid ads will be shown above your natural listings. This might potentially reduce the CTR for your listings, which implies less traffic. By bidding on your trademark name, you can not just own your brand SERP by showing on top of the search engine result, and likewise make the clicks more costly for your competitors as they will have to bid higher to outrank you.

7. Boost Your Account Overall Quality Score

Because branded searches are highly pertinent to your brand name, they normally get extremely high CTR and quality scores. This aid raise the account-wide typical number for your projects, and save you more cash as Google rewards marketers with high quality scores by decreasing their expense per click (CPC), helping improve ROI for your account.

8. Bidding On Your Brand Name is Cheap

Generally speaking, top quality terms are typically extremely cheap due to low competitors. And as discussed above, Google rewards advertisers with high quality ratings by reducing their cost per click. Bidding on your brand name is actually pretty inexpensive. You don’t have to spend a lots of money to dominate your brand name SERP.

Finishing up

Bidding on your brand name gives you a lot more control and more flexibility on your brand name SERP. And more importantly, it is inexpensive! So it is definitely a no brainer for many companies to fully benefit from paid search advertisements and drive optimum ROI for their internet marketing efforts. Read more interesting articles or get started using Google Adwords today, see Google ad partner South Africa.