Category: Marketing

Social media marketing and management

Social media management company Services | social media marketing | Facebook – New Perspective Design

Social media marketing and management is playing a larger role in online marketing strategies than ever before. New Perspective Design spans all of the major social networks.  Social media has become a crucial part of any effective marketing strategies for online business. However posting daily and coming up with new engaging content can be time consuming and difficult. Here is how we fix the problem: 

  • We generate content based on a defined brand strategy to raise brand awareness and online presence.
  • Creating content that encourages user engagement, interaction with your brand
  • Cleverly timed posts to optimise engagement rates.
  • Re-marketing and targeting specific audiences to increase your traffic acquisition and sales.
  • Targeted posts through carefully managed Facebook ad campaigns.
  • Optimising business page layouts and features to provide high converting landing pages.
  • Tracking page insights to determine current content marketing strategy effect.
  • Social media audits, management, content creation and analysis are the key elements to ensuring a brand’s social media platforms are fully optimised.

Even we as SEO specialists know that paid advertising, alongside social media marketing is the future of online traffic acquisition.
New Perspective Design supplies frequent progress reports, and allow full access to all accounts and data, so you always know just where you stand.
How much is it costing your business not being fully active on social media ?

Google Adwords Campaign Management | ppc campaign management | Pay Per Click Advertising

Effortless Adwords campaign setup cost reduction and management.

New perspective Design is a certified Google Adwords Partner. Adwords is a extremely powerful and complex platform for online advertising, as a already engaged business owner why not let us take over for you. We make full use of every feature that the platform has to offer as we know them intimately. Our pay per click management services monitor and adjust your campaign on a 3 day basis. Here is how we can help you :

  • Conversion tracking : knowing which channels clients came from to determine your budget spend versus intake.
  • We improve and analyse your keyword quality scores by optimising your ad copy and landing pages lowering your overall cost per click.
  • Our portfolio bid strategies are set to allow you a position on the first page of google for as little as possible.
  • We analyse bad performing keywords and adjust or add new ones, allowing your campaign to grow generate more leads.
  • We set up ad groups specifically made for a set of keywords, increasing your click through ratio.

With our keywords in hand, our ppc campaign management professionals jump right into action. We will custom design an AdWords campaign just for you. Track the progress of that campaign, adjusting it as necessary to move towards meeting your goals.

You will also be supplied with frequent progress reports, and have full access to all accounts and data, so you always know just where you stand.

How much is it costing your business not being fully active on adwords, your competitors are using adwords shouldn’t you ?

 

Google partner South Africa, Google ad partner South Africa, Google AdWords partner South africa

Reasons Why You Should Bid On Your Brand

Having been working in pay per click marketing for over 5 years now, if I need to assemble a list of top 10 most regularly asked PPC questions, there is one concern that will constantly remain in the top 5. The concern is “Why should I bid on my brand name when I am prepared ranking No. 1 organically for my brand?” Well, it might make sense to state no to that concern, the genuine response is actually counter-intuitive. Here are 8 reasons numerous smart PPC marketers and companies are having huge success by doing simply that.

Read more here: http://www.topclick.co.za/

1. Send out Visitors to a Different Landing Page

For the most part, when someone searches your brand on Google or other online search engine, they will be sent out to your homepage since the very first outcome they see will most likely be your homepage. Let’s say if you have an advertising campaign running, and you want to send out those visitors to a various page. Well, that is quite hard to attain naturally. The good news is, with paid search advertisements, you have complete control on where you wish to send your visitors, and you can alter that whenever required. Isn’t that remarkable? That indicates, you can send those visitors who are browsing “Your brand name vs rival’s name” to a well designed feature comparison page. It is quite safe to presume that you will wind up with more sales and leads by doing that.

2. Change Your Message Whenever Needed

For your organic SERP listings, chances are you need to optimize your title, description, and other meta tags in order to attain higher ranking and much better CTR. You are stuck with stabilizing ideal SEO efforts and CTR optimization. With paid search ads, you have the capability to fully control the messaging in your ad, and the very best part is you can change your message whenever required.

3. Give Users More Information

Google Adwords permits you to match your advertisements with many adjustable and powerful ad extensions, such as your organisation telephone number, organisation address, extra links to other pages on your website (called sitelink), user’s evaluations, product images, and much more! For more details on ad extensions, you might have a look at Google’s main guide on how to enhance your ad with extensions.

4. Dominate Your Brand Search Result Page

Bidding on your brand name allows you to reveal more listings on your brand search results page page. That means more listings, more details (remember you can control them), and far more realty on your brand name SERP. So you can dominate your brand SERP with the presence of paid search advertisements! You might not think that is a big deal, however believe how high those evaluation and news websites can rank, and you may likewise have rivals bidding on your trademark name. By attaining your brand SERP supremacy, you can avoid the threat of having those unfavorable evaluations or news, and even worse– your competitor’s advertisements shown above your brand listings.

5. Increase CTR and Receive Incremental Traffic

Google conducted a study called “Search Ads Pause Studies” back in 2011, the outcomes revealed that, on average, the incremental ad clicks portion is 89%. This suggests that a full 89% of the traffic created by search advertisements is not replaced by organic clicks when ads are paused. To put it merely, running paid search ads increases the CTR for your listings (consisting of natural listings), and give you as much as 89% incremental clicks.

6. Make It Hard For Your Competitors

Sometimes, you may have competitors bid on your brand name with the effort to steal your traffic and clients. If you do not bid on your own trademark name, your rival’s paid ads will be shown above your natural listings. This might potentially reduce the CTR for your listings, which implies less traffic. By bidding on your trademark name, you can not just own your brand SERP by showing on top of the search engine result, and likewise make the clicks more costly for your competitors as they will have to bid higher to outrank you.

7. Boost Your Account Overall Quality Score

Because branded searches are highly pertinent to your brand name, they normally get extremely high CTR and quality scores. This aid raise the account-wide typical number for your projects, and save you more cash as Google rewards marketers with high quality scores by decreasing their expense per click (CPC), helping improve ROI for your account.

8. Bidding On Your Brand Name is Cheap

Generally speaking, top quality terms are typically extremely cheap due to low competitors. And as discussed above, Google rewards advertisers with high quality ratings by reducing their cost per click. Bidding on your brand name is actually pretty inexpensive. You don’t have to spend a lots of money to dominate your brand name SERP.

Finishing up

Bidding on your brand name gives you a lot more control and more flexibility on your brand name SERP. And more importantly, it is inexpensive! So it is definitely a no brainer for many companies to fully benefit from paid search advertisements and drive optimum ROI for their internet marketing efforts. Read more interesting articles or get started using Google Adwords today, see Google ad partner South Africa.