If you have read our previous article about 5 Definite Dont’s in Graphic Design, then you should enjoy this article too. GRAPHIC & LOGO DESIGN EAST LONDON gives 5 More Definite Dont’s in Graphic Design.
Using Stock Images
It is alright to use stock images however, designers should use them sparingly. When they use a lot of stock photos, their project could look unprofessional and even cheap at times. In addition, there are many stock images that can be recognized right away by viewers since they see them all the time.
For instance, imagine a packaging design that has a stock image. Consumers will probably not buy this product since they would think that the product’s quality may be just as inferior at its design.
While graphic designing and writing are two very different professions, it does not necessarily mean that graphic designers are excused to misspell words.
They may think that they can just run a quick spell check and this is good enough but a lot of spell check systems can overlook graphic design mistakes. As an advice, designers should pay close attention to details and go over their project before having it printed.
As an example, when leaflets are distributed as part of an ad campaign, there should be minimal spelling mistakes if any, in the text. Otherwise, this will fail. Customers are often unforgiving when it comes to such mistakes. They may not mind the business at all since spelling mistakes show a lack of professionalism.
Most people are not familiar with the term kerning though it is simple to underhand. This is a typography process, where the spacing between letters/characters is automatically or manually adjusted.
Kerning is crucial in certain situations since when space is adjusted been letters/characters, this makes wording legible and easier on the eyes. However, when kerning is misused and not paid close attention to, this can lead to major problems such as misinterpretation and damage to a design’s continuity.
Aside from spelling mistakes, designers should see to it that the project comes with the correct grammar. Misused punctuation marks like a comma may appear to be a minor issue but a small error such as that will let a lot of people ignore the whole project.
Designing For Themselves
Lastly, designers should keep in mind that they are designing for their clients. No matter whom they are working with or what they are working on, it is imperative that they follow the instructions of their clients and not make changes just because these make it look a lot better.
As the saying goes, customers are always right and since they pay for creating their graphic design, it is the job of designers to help them accomplish their goal.
There are many website design firms and each one claims to provide the very best services in comparison to all the other companies. For a business taking a look at all the different providers it can become rapidly confusing and when confronted with a deadline and a growing need for a much better online presence, deciding is hard and crucial. In order to make the very best choice for your current situation you need to assess each design firm you are taking a look at and make an informed decision based on your research study and not the firm’s sales pitch. There are numerous essential aspects you have to identify prior to you contact a single designer. The following are 5 of the most crucial characteristics that must affect your decision before completing a particular company.
Does the company offer SEO optimization in the web design- Website design and search engine optimization are so closely associated that the absence of planning for seo throughout the design and layout of your website will be a handicap in how online search engine connect with your site during indexing and ranking. If your designer comprehends seo and plans for online marketing during the design stage your website will see enormous returns on your investment in way of traffic and consumer conversions. Everything on your website from the content, design, page titles to even the website name itself is all part of seo and factored by the online search engine. Ask any potential design firm about pertinent links, keyword research study, meta tags and on-site optimization. If you do not receive informed responses your website will suffer for their failure.
Does the business offer distinct custom-made solutions- Having an unique design is very essential in identifying yourself from your rivals. If a business uses readily available design templates for your website then you will be unpleasantly amazed to see your specific layout and design on various other sites. Look at the firm’s portfolio of past jobs and see if they offer a range of various design services or if they look very much the same with the most significant difference being the color combination. The design company you select should be professional adequate to supply you with originalities and ideas that will further promote your company and help it differ in your industry.
Does the business design with your business goals in mind- Even though a distinct and attractive site is a requirement, your website also needs to perform the objectives for which it was developed. A gorgeous website without a clear call to action telling the visitor what to do is worthless as a marketing tool. A professional company will have the ability to include distinct design and performance to promote your targeted product and services, catch new visitors and turn visitors into consumers. If a design firm does not begin their preliminary research with the appropriate info about your business objectives, then the website they produce will fall short of those goals likewise. You can find out a fair bit about a design company by the preliminary concerns asked during your assessment. These questions point particularly at the area the design company is most interested in and if your business needs and goals are not at the leading edge of those concerns, then they are not the most important driving force to the design firm.
Does the company use the current web technology available- The software and languages utilized in website design are constantly improving and being upgraded by the business who established them. If your website is not being updated in order to be compatible with new technology you will one day discover that your website does not physically perform any longer. It might be something as easy as a slider stops working and stays on a single image or it may be as extreme as your website has actually rearranged itself and is no longer clear. Even the software people use to see your site is continuously changing and being upgraded to allow the use of more advanced features. How your website appears when viewed in FireFox might be completely different than what visitors see when using Internet Explorer or Google Chrome. A professional design firm can produce sites that work as anticipated in all the different internet browsers and devices that access it. Make certain the designer uses sites that are cross web browser suitable and mobile responsive to ensure your website can be viewed from anywhere and on any device. Likewise take a look at their support policy to ensure your site will be upgraded in the future as brand-new innovation is introduced and present innovation is enhanced.
Does the company allow you to make changes to your own website- If you can not access your own website in order to make changes then you are not in control of your website, the designer is. Your website is a marketing tool and as such it need to be updated with fresh current info regularly. This is only accomplished in one of two methods which will considerably impact your wallet and your marketing efforts. You call or email your designer and demand the changes, paying whatever charge they charge for the service and after that you need to wait until they can finish those changes, or you have complete control of your website and can easily make changes yourself whenever you choose. A professional design firm can develop a website that allows you to have total access to material, images, pages and posts and allows you to make changes regularly without the need to pay them a hourly charge. This need to be a complimentary function and you need to never ever pay to have access to website you currently own. Ask if you will have the ability to easily make changes, if there is any unique software application required and if there will be any charges for this gain access to. If you will not have complete gain access to, or if the designer wishes to charge additional for that choice, then you have actually not discovered a professional.
We have covered a lot of info so I would much like to sum it up into bottom lines that you must take with you. An expert design company will have SEO knowledge and use that knowledge to your website starting on day 1 of the design procedure. They will also provide unique website designs customized specifically for your business and will not repeat styles in design and presentation. They will focus their efforts on maintaining your business goals during the design procedure and will provide a website that can meet those goals. A specialist will use the latest innovation to produce your website and will make sure that future updates to those technologies are incorporated into your site as a basic update policy. And finally, a professional design firm will constantly enable you access to your website in order to make changes at no charge. Without unique software I might add.
I motivate you to do the necessary research before you pick any design firm for your next job. For more information, please visit website design east london.