Category: Technology

Google partner South Africa, Google ad partner South Africa, Google AdWords partner South africa

Reasons Why You Should Bid On Your Brand

Having been working in pay per click marketing for over 5 years now, if I need to assemble a list of top 10 most regularly asked PPC questions, there is one concern that will constantly remain in the top 5. The concern is “Why should I bid on my brand name when I am prepared ranking No. 1 organically for my brand?” Well, it might make sense to state no to that concern, the genuine response is actually counter-intuitive. Here are 8 reasons numerous smart PPC marketers and companies are having huge success by doing simply that.

Read more here: http://www.topclick.co.za/

1. Send out Visitors to a Different Landing Page

For the most part, when someone searches your brand on Google or other online search engine, they will be sent out to your homepage since the very first outcome they see will most likely be your homepage. Let’s say if you have an advertising campaign running, and you want to send out those visitors to a various page. Well, that is quite hard to attain naturally. The good news is, with paid search advertisements, you have complete control on where you wish to send your visitors, and you can alter that whenever required. Isn’t that remarkable? That indicates, you can send those visitors who are browsing “Your brand name vs rival’s name” to a well designed feature comparison page. It is quite safe to presume that you will wind up with more sales and leads by doing that.

2. Change Your Message Whenever Needed

For your organic SERP listings, chances are you need to optimize your title, description, and other meta tags in order to attain higher ranking and much better CTR. You are stuck with stabilizing ideal SEO efforts and CTR optimization. With paid search ads, you have the capability to fully control the messaging in your ad, and the very best part is you can change your message whenever required.

3. Give Users More Information

Google Adwords permits you to match your advertisements with many adjustable and powerful ad extensions, such as your organisation telephone number, organisation address, extra links to other pages on your website (called sitelink), user’s evaluations, product images, and much more! For more details on ad extensions, you might have a look at Google’s main guide on how to enhance your ad with extensions.

4. Dominate Your Brand Search Result Page

Bidding on your brand name allows you to reveal more listings on your brand search results page page. That means more listings, more details (remember you can control them), and far more realty on your brand name SERP. So you can dominate your brand SERP with the presence of paid search advertisements! You might not think that is a big deal, however believe how high those evaluation and news websites can rank, and you may likewise have rivals bidding on your trademark name. By attaining your brand SERP supremacy, you can avoid the threat of having those unfavorable evaluations or news, and even worse– your competitor’s advertisements shown above your brand listings.

5. Increase CTR and Receive Incremental Traffic

Google conducted a study called “Search Ads Pause Studies” back in 2011, the outcomes revealed that, on average, the incremental ad clicks portion is 89%. This suggests that a full 89% of the traffic created by search advertisements is not replaced by organic clicks when ads are paused. To put it merely, running paid search ads increases the CTR for your listings (consisting of natural listings), and give you as much as 89% incremental clicks.

6. Make It Hard For Your Competitors

Sometimes, you may have competitors bid on your brand name with the effort to steal your traffic and clients. If you do not bid on your own trademark name, your rival’s paid ads will be shown above your natural listings. This might potentially reduce the CTR for your listings, which implies less traffic. By bidding on your trademark name, you can not just own your brand SERP by showing on top of the search engine result, and likewise make the clicks more costly for your competitors as they will have to bid higher to outrank you.

7. Boost Your Account Overall Quality Score

Because branded searches are highly pertinent to your brand name, they normally get extremely high CTR and quality scores. This aid raise the account-wide typical number for your projects, and save you more cash as Google rewards marketers with high quality scores by decreasing their expense per click (CPC), helping improve ROI for your account.

8. Bidding On Your Brand Name is Cheap

Generally speaking, top quality terms are typically extremely cheap due to low competitors. And as discussed above, Google rewards advertisers with high quality ratings by reducing their cost per click. Bidding on your brand name is actually pretty inexpensive. You don’t have to spend a lots of money to dominate your brand name SERP.

Finishing up

Bidding on your brand name gives you a lot more control and more flexibility on your brand name SERP. And more importantly, it is inexpensive! So it is definitely a no brainer for many companies to fully benefit from paid search advertisements and drive optimum ROI for their internet marketing efforts. Read more interesting articles or get started using Google Adwords today, see Google ad partner South Africa.

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electronic waste

4 Reasons Why You Should Recycle Your Electronic Waste

Because e-waste is so damaging to the environment what do we do with it? Electronic recycling is reusing, or the distribution for reuse, of pieces of electronic devices and their parts at the end of their life cycle. General recycling is a practice that is of terrific international importance for a substantial number of reasons however the value of Electronic Recycling (E-Cycling) may have them all beat.

4 FACTORS TO RECYCLE YOUR ELECTRONIC WASTE

1. Reduce the variety of toxins in the environment
Generally, e-waste is sent out to garbage dumps at three times the rate of general waste and it accounts for 70% of the hazardous chemicals therein. Chemicals like lead, cadmium, beryllium, mercury, and brominated flame retardants wind up in our air, water, and soil if not disposed of appropriately. A responsible recycler will extract what can be reused and guarantee what can’t be returned to the manufacturing process is securely dealt with.

2. Divert waste from landfills
Recycling your e-waste properly implies you’ll divert it from taking up landfill area. Sending your old computer systems and phones to be recycled by a responsible supplier saves garbage dump area along with avoids contaminants from being released into our environment.

3. Repurposing electronics and metals
E-waste isn’t valueless; our old electronics are filled with rare-earth elements, consisting of gold and rare earth metals. These take a great deal of energy and resources to mine from the ground. The metal inside e-waste can be extracted and used to make batteries, jewellery, metal plates, and other electronics. By recycling, we’re ensuring these metals continue to be used rather than sitting in a landfill. You could also make some money by selling it, like these e waste buyers cape town.

4. A favourable effect on human health
As garbage dumps release hazardous chemicals from e-waste, your old phone or computer can cause severe conditions like kidney illness, brain damage, hereditary anomalies, and cancer in people. Guiyu, China, an e-waste recycling capital, has one of the highest levels of dioxins in the world and the majority of kids have actually lead poisoning. The health effects can be the same if the e-waste is burned. Accountable recycling is essential to prevent people in developing nations paying with their lives for our electronic lifestyles.

on-pack communication, booklet labels, hang tabs, elastitag, fix-a-form, do-it hang tabs

How to use Packaging to Upsell Products

Upselling is a sales method that sellers use to provide customers opportunities to acquire related products or services, frequently for the sole purpose of making a bigger sale. You’ll probably remember being asked if you ‘d like fries when purchasing a burger in popular fast food chains? This is upselling.

An on-pack promo is an impactful and strategic method to make your products stand out at retail. It’s likewise a terrific opportunity for supporting any other marketing campaigns you might be running on other media channels, such as online, social media, print, press or radio.

The term on-pack promo usually grabs the attention of item online marketers for great reason– it’s a highly-effective channel for getting products to stand apart in noisy retail environments. Used in conjunction with a gift, for example, it provides the incentive to purchase, which results in numerous associated benefits including increased item profitability, customer retention, expense effectiveness and customisation, and a direct link to products at the point of purchase.

On-pack cross promos are likewise a efficient and economical method to launch products or inform customers about new item versions. A Fix-a-Form ® pamphlet label from Pyrotec PackMedia can consist of detailed information, in multiple languages, such as product advantages, background info, vouchers or competitors. It can also be utilized to create brand associations. By connecting 2 complimentary products, for example, salad leaves and tomatoes, on-pack cross-promotions have the power to increase sales– they drive customers to purchase complementary items when they would otherwise have actually simply purchased one. Read more about the elastitag.

Simply some of the benefits of marketing your promo on-pack consist of an opportunity to:

  • Create a direct and unequivocal link between your marketing message and your item.
  • Educate customers about other items or variations in your range.
  • Add worth to the brand experience by including a more detailed brand name story or recipes that use other items in your range.
  • Boost sales by encouraging in-store purchases where your target audience is already shopping.

This engagement assists online marketers to build a connection between the customer and the brand, increasing the chances of upselling or repeat sales the next time a purchasing decision is being made.

Go to Pyrotec PackMedia today to discover how Fix-a-Form ® pamphlet labels can assist you to upsell your products.